Fellow Coffee

Fellow was looking to redesign their website to address some user pain points in the navigation and product pages as well as to bring their brand refresh to life through the website. Together we created new layouts for their pages and a more intuitive navigation set up. All the while, we stayed in line with their new brand guidelines to make their brand refresh a success. My role in this project was to create and iterate upon the designs for the website following the art direction of the Lead creative director on the project, Rachel Cutler.